About

Hello there! I’ve worked as a Creative Director/Copywriter at some of the best agencies on the east coast, west coast, Toronto, and Chicago, where I now live. Prior to nomadic ad life, I grew up in Richmond, VA where I went to school at VCU and stuck around afterward for the Brandcenter. I’ve been a pharmacist’s assistant, a valet, a car lot guy, a graffiti writer, a hardcore/punk rock kid, and a skateboarder, which I have since become again against pretty much all logic. I’m a dad to a fifth grader and a husband to a Canadian. I’m a mediocre skateboarder, pretty good and very avid cook, and can geek out on Northern Soul and Aretha Franklin live albums. I will do my best to make some great work and make your life easier when you bring me in as a freelancer. Thanks for reading and have a great day. Scroll down for some photos and my full resume.

Email me at petercarnevale@icloud.com

LinkedIn

WorkingNotWorking

617-909-9159

Here's a Medium article I wrote. And here’s where you can find all of the Medium articles I’ve written. I’m 99% sure there aren’t any typos, but if you find any I’d love to know so I can rectify the matter.

Work:

Freelance: Present and foreseeable future. Agencies and brands include FCB, IDEO, Mullen LA, David & Goliath, High Dive, DDB, mojo supermarket, Beam Suntory, Leo Burnett, Doremus, Edelman, Funworks SF, Havas, Energy BBDO, Y&R/Wunderman, Razorfish, and OKRP, Kaenon sunglasses and Kelsen skin care, among others.

Cramer-Krasselt: Creative Director

Porsche - led a small team in charge of global creative, launched multiple vehicle lines, and oversaw production on work in various stages of Porsche’s unique process.

Ogilvy: Creative Director

Windex, Pledge, Shout, Pinnacle Vodka - worked closely with strategy and account management to lead brand work into a more focused, long-term approach.

Energy BBDO: Associate Creative Director

Illinois Lottery, Sun Chips - contributed to winning pitch for SC Johnson brands and wrote a long-running tagline for Sun Chips.

Goodby Silverstein & Partners: Senior Writer

Sprint, H-P, Comcast, Commonwealth Bank of Australia, Chevy

Y&R San Francisco: Writer

Dr Pepper, 7Up

Mullen: Writer/Senior Writer

XM Satellite Radio, Four Seasons, pitched and won Magazine Publishers of America b-to-b account.

MacLaren McCann Toronto: Writer

General Motors, Rogers Communications, Coca Cola, Air Miles

Roche Macaulay & Partners: Writer

IKEA Germany, Mercedes-Benz, Ralston Purina

Awards:

Cannes Lions (2 Grand Prix, multiple Gold), One Show, D&AD, Communication Arts, Hatch Awards, Advertising and Design Club of Canada, Marketing Awards (Canada)

School:

VCU Adcenter, MS

VCU, BS